Wednesday, April 8, 2009

Coca-Cola Company Ventures into Coffee Market...again.

I'm sure we all remember Coke Blak. A fusion a Coca-Cola soda with coffee from a few years back. This was definitely a product that was either loved or hated. In my opinion it tasted like coffee that had been sitting out all day that someone spilt Coke in and also may have dropped their cigarette ashes into it as well. Let's just say I was not the biggest fan of Coke Blak.

However, now the Coca-Cola company is about to branch out into the coffee market once again with Illy Issimo. The Coca-Cola company has partnered with the Italian coffee company Illy, to produce a ready-to-drink coffee drink. Illy Issimo will be competing against the Pepsi-Starbucks ready-to-drink beverages. Illy Issimo is set to launch across the United States and select European markets over the next couple of days. I am anxious to see how this new coffee beverage fares against its competitors.

Do you have an opinion on Illy Issimo, or any of the products mentioned in this blog? Share them at The Pittsburgh Coffee Pot!

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